{"id":2238,"date":"2020-06-15T13:45:33","date_gmt":"2020-06-15T12:45:33","guid":{"rendered":"https:\/\/sybarite.com\/news\/cult-futures-the-creatology-report\/"},"modified":"2021-01-28T16:27:45","modified_gmt":"2021-01-28T16:27:45","slug":"cult-futures-the-creatology-report","status":"publish","type":"post","link":"https:\/\/sybarite.com\/cn\/news\/cult-futures-the-creatology-report\/","title":{"rendered":"\u72c2\u70ed\u672a\u6765-\u521b\u9020\u5b66\u62a5\u544a"},"content":{"rendered":"

Sybarite collaborated with creative agency Cult on their live in-house incubation project fuelled by research and insights from designers, creators and innovators at the bleeding edge of creative change.<\/p>\n

Sybarite worked alongside award winning writer and futurist Lucie Greene on the report to realise this live experiment branded as The Creatology Report, a white paper, which explores and cites noteworthy experiential examples of global creativity, from pioneering artificial intelligence (AI) creatives, digital artists, virtual brand owners to designers and architects.<\/p>\n

In Sybarite’s case, SKP-S Beijing department store in collaboration with Gentle Monster as conceptualised around the theme ‘Digital<\/em>–Analog Future’. <\/em>SKP-S is a retail store of the future, designed for the present. It forms part of their Case Study Super Convergence<\/em> detailing how brands and businesses can thrive creatively as old and new media collide.<\/p>\n

\u201cWe\u2019re at an inflection point in the way we use and think about technology, which has been accelerated even more so with COVID-19. AR, gaming and AI innovations to social platforms are creating a raft of new immersive ways to connect, work and shop. For creatives, this represents an exciting new era for storytelling, visual stimulus and experiences. We\u2019re seeing a new generation of creatives emerge who are collaborating with technologists, sound artists, developers and engineers moving the notion of creativity into new realms.<\/em>\u201d Lucie Greene<\/p>\n

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Sybarite collaborated with creative agency Cult on their live in-house incubation project fuelled by research and insights from designers, creators and innovators at the bleeding edge of creative change. 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