Pink Jermyn Street shirt wall

Pink Shirtmaker London — global pop ups’ one year on

Pink green pop up

Today mark’s the anniversary of Pink Shirtmaker London’s bold decision to shutter all its stores and reopen with a new pop up concept. The confidence of their signature’ green as a counter poise to the new pink packaging left the world in no doubt that the brand, now an LVMH maison, and it’s intentions are evolving.