Moët & Chandon
Translating the spirit of the grande maison into an unexpected hospitality experience within Harrods’ Beauty Hall.
In collaboration with LVMH and Harrods, Sybarite designed a permanent Moët & Chandon Champagne Bar positioned at the heart of Harrods’ iconic Beauty Hall. The project explored the power of disruption and celebration, introducing a hospitality destination within one of the department store’s busiest retail environments. By interrupting the conventional customer journey, the Champagne Bar created a moment of pause, connection and discovery, within the previously purely transactional retail space.
- Key Info
-
- Location
- Harrods, London, UK
- Client
- LVMH
- Services
- Interior Design, Brand Experience, Bespoke Furniture & Fixtures, Packaging
- Year
- 2021 - 2022
- Area
- 115 m2 - 2,000 m2
- Photography
- Rupert Peace
- Awards
-
2023 – Restaurant & Bar Design Award – Shortlisted in Luxury Category
2023 – The Global RLI Awards – Winner in Interior Excellence - Press
-
- Location
- Harrods, London, UK
- Client
- LVMH
- Services
- Interior Design, Brand Experience, Bespoke Furniture & Fixtures, Packaging
- Year
- 2021 - 2022
- Area
- 115 m2 - 2,000 m2
- Photography
- Rupert Peace
2023 – Restaurant & Bar Design Award – Shortlisted in Luxury Category
2023 – The Global RLI Awards – Winner in Interior Excellence
Design Vision & Process
The design sought to capture the essence of Moët & Chandon beyond the product itself. Rather than treating hospitality as a separate destination, we integrated it directly into the retail experience. Positioned at the centre of the Beauty Hall, the Champagne Bar became an unexpected intervention — encouraging visitors to slow down, gather and engage with the Moët & Chandon brand in a more meaningful way.
This deliberate juxtaposition of beauty and hospitality enriched the customer journey, creating a destination that felt both surprising and entirely natural within the wider Harrods environment.
The Four Philosophies
Central to the concept are Moët & Chandon’s four defining values: Pleasure, Prestige, Place and Philosophy. These “heartbeats” informed every aspect of the design, from materiality and colour to form and spatial experience.
A palette of gold, white. red and black was carefully curated to represent each pillar, creating a subtle yet cohesive visual language woven throughout the space. Together, these elements establish an environment that celebrates both the heritage of the Maison and the joy associated with sharing champagne.
The Chandelier
Suspended above the bar, a hand-sculpted chandelier forms the project’s defining architectural gesture. Composed of thousands of degradé golden metal discs, the installation shimmers overhead, extending 21 metres across the space into the beauty hall.
Designed to evoke the effervescence and movement of champagne, the chandelier creates a sense of theatre and occasion while seamlessly connecting the elegance of Harrods’ surrounding Beauty Hall to the hospitality destination beyond.
Bar & Terroir
Beneath the chandelier sits a sculptural 34-seat bar whose organic form draws inspiration from the terroir and topography of the Épernay wine region. Finished with a textured, clay-like surface beneath a glass countertop, the piece acts as both functional centrepiece and storytelling device.
Throughout the space, bespoke details reinforce the narrative. Illuminated ‘Moët Kisses’ reference the Maison’s historic wax seals, while custom tables and seating areas incorporate subtle references to rising champagne bubbles. Together, these elements create a layered hospitality experience that celebrates the craftsmanship, place and philosophy behind the brand.
CONCLUSION
The Moët & Chandon Champagne Bar demonstrates how hospitality design can become a powerful expression of brand identity. Through a carefully choreographed combination of architecture, materiality and storytelling, Sybarite created a destination that captures the spirit of the Grande Maison while offering a contemporary setting for celebration.
Defined by elegance, theatre and a spirit of discovery, the project demonstrates how unexpected pairings can enrich the customer experience — transforming a moment of simple pleasure into a memorable destination within one of the world’s most iconic retail environments.
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