services
Our integrated design services span Masterplanning, Architecture, Interior Design and Branding, supporting projects from early vision and feasibility through to delivery and post-launch evolution.
Working across disciplines, sectors and scales, we bring strategy, customer experience and design together from the outset, ensuring clarity of intent and continuity at every stage of the process.
This micro-to-macro approach has shaped projects across luxury retail, hospitality and mixed-use developments, from flagship stores and department stores to destination-scale shopping malls.
Our methodology
Our methodology begins with understanding.
Every place is shaped by its people, culture, commerce and context. Before we begin designing, we seek to understand why it should exist, who it serves and what success looks like. Through close collaboration and design rigour, that understanding is refined into a clear vision that guides every decision from concept to completion.
This philosophy is underpinned by three principles:
Multi-disciplinary Thinking — we see masterplanning, architecture, interiors and branding as one connected discipline, working seamlessly across scales – in-turn ensuring every decision contributes to a coherent whole.
Context & Continuity — every project responds to its place, purpose and culture while maintaining continuity of vision throughout the design process.
Enduring Design — we believe that true sustainable design means creating places that endure, balancing creative ambition with operational performance over time.
When strategy, design and experience are considered as one, places become more than just destinations – they become places people choose and return to.
FAQ
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With studios in London and Shanghai, our team of 100+ architects, designers and creatives deliver award-winning projects for clients across Europe, the Middle East and Asia Pacific.
Working seamlessly across time zones, we collaborate with a trusted global network of Architects of Record, consultants and specialist partners, cultivated over decades of international practice. This enables us to respond to local regulations while maintaining the integrity of the design from concept to completion.
Whether leading a project from concept through to delivery or collaborating with an existing consultant team, we adapt our approach to suit each client, market and project.
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→ Learn more about our Clients & Collaborators
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We work across every scale of project – from x-small interventions that redefine a single user touchpoint to x-large masterplans shaping entire districts.
While our expertise originates in retail, today our experience spans hospitality, mixed-use, aviation, retail strategy, branding, product design and more. Our portfolio includes flagship stores, department stores, shopping centres, galleries, mixed-use masterplans, restaurants and cinemas.
What remains consistent is our approach. Rather than applying a signature ‘Sybarite’ style, every project is shaped by its context, ambitions and the people it is designed for.
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→ Discover our Global Portfolio by Scale
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The earlier we’re involved, the greater value we can create.
While we frequently join projects during the latter design development and refurbishment stages, our greatest impact comes when we’re involved from the outset. Early collaboration allows us to shape customer experience, operational planning, commercial strategy and placemaking before key decisions become fixed.
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→ See how we work across Masterplanning, Architecture, Interior Designand Branding
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We believe exceptional places are shaped as much by how they work as how they look.
Our multidisciplinary approach brings together strategy, architecture, interiors, branding and customer experience to create destinations that are commercially successful, culturally resonant and human-centric.
From the smallest interior detail to the largest urban masterplan, we approach every commission as a connected system rather than a series of isolated decisions. By considering customer journeys, operational planning, materiality, storytelling and spatial experience together from the outset, we create places that are more intuitive, enduring and meaningful.
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→ Discover our Design Philosophy
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If your question hasn’t been answered here, or you’d like to discuss an opportunity, we’d love to hear from you.