Marine Serre
Translating regeneration, ritual and transformation into a new model of experiential retail.
Located in Seoul’s Hannam-dong district, Marine Serre’s first global flagship marks a new chapter for the brand. Conceived by Sybarite as a Temple of Regeneration and a physical expression of Marine Serre’s philosophy, the store moves beyond conventional retail to become an immersive journey through ritual, renewal and self-transformation.
- Key Info
-
- Location
- Seoul, South Korea
- Client
- Marine Serre
- Services
- Interior Design, Brand Experience, Spatial Storytelling, Bespoke Fixtures
- Year
- 2024
- Area
- 200 m2
- Photography
- Courtesy of Marine Serre
- Awards
-
2026 – Frame – Bronze of May in Single-brand Store
- Press
-
- Location
- Seoul, South Korea
- Client
- Marine Serre
- Services
- Interior Design, Brand Experience, Spatial Storytelling, Bespoke Fixtures
- Year
- 2024
- Area
- 200 m2
- Photography
- Courtesy of Marine Serre
2026 – Frame – Bronze of May in Single-brand Store
Retail as Ritual
Drawing inspiration from the cyclical phases of the moon — one of the brand’s most enduring symbols — the project establishes a new architectural language rooted in mysticism, sustainability and contemporary luxury. Inspired by the lunar cycle, the experience unfolds through four interconnected phases: Initiation, Anticipation, Transformation and Rebirth.
Together, these stages create a narrative framework that guides visitors from the physical world into the symbolic universe of Marine Serre, transforming shopping into a more reflective and immersive experience.
THE JOURNEY OF TRANSFORMATION
Initiation
Arrival begins at a monumental portal framed by mirror-polished stainless steel and textured lilac concrete. Crossing this threshold marks the transition into the world of Marine Serre, where visitors are invited to participate in a ritualistic gesture centred around a luminous wishing basin.
Anticipation
As the journey unfolds, sculptural plaster busts emerge from the architecture itself, displaying accessories and objects in a way that blurs the boundary between product, body and space. Curved reflective surfaces and elongated sightlines create a sense of anticipation, encouraging exploration and discovery.
Transformation
At the heart of the experience lies a series of velvet-lined fitting rooms conceived as intimate chambers of transformation. Wrapped in deep red fabric, these cocoon-like spaces create a heightened sensory environment where materiality, colour and ritual converge.
Rebirth
The final stage opens onto a lounge and terrace overlooking the Seoul skyline. Here, the atmosphere shifts from introspection to release, completing the journey with a moment of reflection, connection and renewal.
Materiality & Regeneration
Materiality serves as both storytelling device and expression of the brand’s regenerative ethos. Recycled materials, reclaimed elements and locally sourced resources form the foundation of the palette, reinforcing Marine Serre’s commitment to circularity and conscious luxury.
A bespoke lilac hue developed for the project introduces a new dimension to the brand’s visual identity. Paired with polished steel, textured surfaces and carefully orchestrated lighting, the material palette creates an environment that feels simultaneously grounded and otherworldly. Light itself becomes an architectural medium, shaping atmosphere, perception and emotion throughout the experience.
CONCLUSION
Marine Serre Hannam House represents a new model for experiential retail — one where architecture, storytelling and sustainability operate as a unified whole. Through a carefully choreographed sequence of spaces, materials and rituals, Sybarite translated the brand’s philosophy into a physical experience that extends far beyond the act of shopping.
