Marketing Manager (Mandarin Speaking)

Marketing Manager (Mandarin Speaking)

About Sybarite 

Sybarite is a global design agency leading the ever-evolving face of benchmark retail, experiential culture and hospitality. Founded in 2002 as a boutique studio dedicated to luxury retail, Sybarite has grown into an internationally recognised design practice delivering projects ranging from master planning and architecture to interiors, branding and product design.

Our unique approach is driven by curiosity, innovation and a passion for creating extraordinary experiences. We collaborate with some of the world’s most influential brands and developers to create destinations that redefine the future of luxury.

About the Role 

Sybarite is seeking an experienced, strategically minded Marketing Manager to lead Sybarite’s marketing and communications activity across the UK, China and wider international markets.

This is a broad, hands-on role combining marketing strategy, PR and media relations, content and storytelling, digital communications, awards, events and thought leadership. Working closely with Senior Management, the Brand & Marketing Team, the Design Studio and New Business Development team, you will play a central role in shaping how Sybarite, its projects and ideas are positioned and communicated globally.

We are looking for someone who can think strategically while taking ownership of delivery, identifying opportunities, developing compelling narratives, managing multiple projects and building strong relationships with clients, media and industry partners.

About you

You are an experienced marketing and communications professional with a strong understanding of the architecture, design and creative industries. You combine strategic thinking with excellent editorial judgement and are comfortable taking ownership of projects from initial idea through to delivery.

• A bachelor’s degree or above in marketing, media, communications, public relations or a related discipline
• 7-10 years’ of relevant marketing and communications experience, ideally within architecture, design, luxury, art or another creative industry
• Fluency in English and Mandarin Chinese, with excellent written and verbal communication skills in both languages
• Strong experience across PR, media relations, content development, digital communications and integrated marketing campaigns
• Strong proficiency in Microsoft Office, Adobe InDesign and Mailchimp.
• An editorial mindset and the ability to translate complex architectural and design ideas into clear, engaging stories for different audiences
• Strong project-management skills and the ability to manage multiple campaigns, deadlines, budgets and stakeholders simultaneously
• Experience working with senior stakeholders, clients, media, designers, photographers, consultants and external partners
• A strong understanding of international digital channels, including WeChat and Little Red Book
• A proactive, resourceful and collaborative approach, with the confidence to make informed decisions and drive projects forward independently
• An internationally minded and culturally aware approach, with the confidence to work across different markets, audiences and ways of working

REQUIREMENTS

Marketing strategy and communications:

• work with senior management and the Brand & Marketing Team to develop and deliver Sybarite’s marketing and communications strategy in line with the studio’s wider business priorities and growth ambitions
• plan and manage integrated marketing campaigns across multiple channels and international markets
• act as a key point of contact for marketing activity, identifying opportunities and providing strategic recommendations
• ensure Sybarite’s positioning, messaging and visual identity are communicated consistently across marketing, PR and new business activity
• support and mentor junior team members, helping to develop their skills and ensure alignment with wider marketing priorities

PR, media and content:

• develop and manage a proactive international PR strategy, building strong relationships with key journalists, editors, publications, media and industry organisations
• identify compelling stories around Sybarite’s projects, expertise, people and thought leadership and translate these into effective press and editorial opportunities
• work closely with clients and project partners to coordinate project communications, messaging, launch plans, timings and approvals
• manage press enquiries, interviews, project information, imagery and other supporting materials
• lead the creation of marketing content including project case studies, credentials, presentations, portfolios and pitch materials

Project photography and marketing assets:

• manage architectural and interior project photography from planning through to final delivery, including appointing photographers, developing briefs and shot lists, coordinating logistics and overseeing image selection and retouching
• ensure photography, drawings, renders, films, project information and credits are collected, approved and available for press, awards, publications, digital channels and new business
• maintain Sybarite’s project asset library, including OpenAsset, ensuring materials remain accurate, organised and accessible

Digital and social media:

• oversee Sybarite’s presence across Instagram and LinkedIn, ensuring a consistent and compelling brand presence
• manage content production and publishing for WeChat and Little Red Book (Xiaohongshu), tailoring communications for Chinese audiences while maintaining Sybarite’s global positioning
• develop and manage content calendars aligned with project launches, campaigns, events, awards and business priorities
• monitor engagement and audience performance and use insights to continually improve digital content and reach

Events, awards and thought leadership:

• lead marketing-led events and collaborate with the New Business Development team on conferences, trade missions, speaking opportunities, panel discussions and client-facing events
• identify relevant industry events, partnerships and speaking opportunities that can strengthen Sybarite’s profile in priority sectors and markets
• develop and manage Sybarite’s annual awards strategy, overseeing submissions, written entries, imagery, supporting materials, approvals and deadlines
• lead strategic marketing and thought-leadership initiatives, including industry reports, research projects, editorial content and collaborative campaigns
• identify and manage relationships with research partners, contributors, clients, institutions and other external collaborators
• develop launch and promotional strategies that extend thought leadership across press, digital channels, events and new business activity

Business development:

• work closely with the new business development team to develop tailored portfolios, case studies and credentials for specific opportunities
• support the development of pitch narratives, presentations and positioning strategies
• conduct relevant market and industry research to inform new business activity and identify opportunities for strategic partnerships
• ensure marketing activity remains closely aligned with Sybarite’s commercial objectives and international growth strategy

WHAT WE OFFER

Sybarite offers a wide range of non-contractual additional benefits, a few of which are listed below.

• The opportunity to work on globally recognised luxury retail and mixed-use developments.
• Exposure to some of the most ambitious and innovative projects currently being delivered in Asia.
• A collaborative, multidisciplinary design environment.
• Career progression within a globally recognised design practice.
• Competitive salary and benefits package.
• A studio culture that values creativity, innovation, wellbeing and work-life balance.

This is an opportunity to take a leading role in shaping Sybarite’s international profile and voice, working at the intersection of architecture, design, culture and business to communicate the studio’s projects, ideas and expertise to audiences around the world.

All duties associated with this role shall be carried out in accordance with the organisation’s Quality and Environmental Management Systems, ensuring compliance with ISO 9001 and ISO 14001 standards, and supporting continuous improvement, risk-based thinking, and environmental responsibility.

Company landscapes are constantly evolving. As such, the job descriptions and role expectations for each position are not set in stone. They are reviewed and updated regularly to align with the changing requirements and strategic goals of the business. This flexibility allows us to adapt to new challenges and opportunities, ensuring that our team remains agile and responsive. We value adaptability and encourage our employees to embrace change as part of their professional growth and contribution to the company’s success