Hualuxe Hotel

Sybarite created a concept for Chinese 5 Star Hualuxe Hotels and Resorts, a brand within InterContinental Hotel Group (IHG) tailored for the discerning Chinese business traveller.

The brief was driven by the art of Chinese etiquette as firmly underpinned by the renowned Asian sense of sincerity and exclusivity in their hospitality and service.

Sybarite imagined each of the arrival, dining and drinking, socialising, banqueting, shopping, relaxing, resting and rejuvenating areas as part of a holistic journey through the hotel space which can be successfully reinterpreted and blended according to specific guest type, time of day and occasion.

The overarching idea creates a destination, switches it up via curated collaborations, experiential talking points and a sense of encounter. It promotes a desire to dwell and a reason to revisit. The hotel becomes a hybrid effectively, which is a vehicle for showcasing new trends and for injecting insights of retail and hospitality, thereby contemplating and challenging the very idea of what a hotel space could become.