FT Business of Luxury Summit – Puglia Edition

Our Co-Founder, Simon Mitchell, joined the Financial Times Business of Luxury Summit in Puglia, where he delivered a keynote presentation titled The Power of Place: Can Experience Be Measured?

Bringing together leaders from across luxury, fashion, hospitality, and design, the summit explored the theme of ‘building resilience into luxury brands’ – from evolving consumer expectations and cultural relevance to the shifting trade dynamics and rising geopolitical tensions.

Simon’s presentation examined how brands can move beyond traditional performance metrics to better understand, design, and measure the impact of place-based experiences, drawing on insights from Sybarite’s research into the future of luxury and customer engagement.

We extend our thanks to the Financial Times for creating a platform for thought-provoking discussion and cross-industry exchange, and for the opportunity to contribute to the conversation around the future of luxury experience.

Event Dates: 17th-19th May 2026

Location: Borgo Egnazia, Puglia, Italy