BUSINESS OF FASHION – Inside Ferrari’s Fashion Reboot

“The move is part of a multi-year plot to upscale the brand’s offering outside its iconic sports cars.”

“Our brand is our most precious asset,” Nicola Boari, Ferrari’s chief brand diversification officer said. “Fashion is a great way to reach a bigger audience and make the brand relevant to people’s lifestyle. But the quality of the products has to align with our values.”

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