11.06.2021
BUSINESS OF FASHION – Inside Ferrari’s Fashion Reboot
“The move is part of a multi-year plot to upscale the brand’s offering outside its iconic sports cars.”
“Our brand is our most precious asset,” Nicola Boari, Ferrari’s chief brand diversification officer said. “Fashion is a great way to reach a bigger audience and make the brand relevant to people’s lifestyle. But the quality of the products has to align with our values.”
https://www.businessoffashion.com/articles/luxury/inside-ferraris-fashion-reboot
