15.06.2021
FRAME – THE FERRARI LIFESTYLE STORE MARKS THE DIVERSIFICATION OF THE AUTO BRAND
Thank you to Anouk Haegens at Frame for the feature and to Tracey Ingram for your words on the first of the new concept stores for Ferrari.
Key Features
“Setting out to sell more than sports cars, Ferrari tapped Sybarite to create a fashion retail environment at its Italian HQ.”
Frame’s Take
“Ferrari has cleverly given clients even more to discover so they’ll likely stay longer and forge a deeper connection with the brand – and no doubt that’s the ultimate goal.”
https://frameweb.com/article/the-ferrari-lifestyle-store-marks-the-diversification-of-the-auto-brand
