The Beauty Conversation – Translating sustainability into practical design solutions instore

Sybarite contributed to the February edition of The Beauty Conversation, a positive collective co-founded by Yolanda O’Leary, Katie Service and Navaz Batliwalla to harness voices within the beauty community, to create a positive dialogue between brands, their customers and the wider public.

Simon Mitchell was invited to comment on the propostion of beauty brands becoming more sustainable and how this could impact the retail experience? 

“Processes today are becoming ever more sophisticated and self-sustaining and it’s important as a designer to be able to set provenance criteria for materials. I would say it’s also about making an emotive connection.”

Read more HERE.