Vogue Italia_THE NEW MANAGEMENT OF FERRARI

“Ferrari Creative Director Rocco Iannone presents the debut show of the historic Maranello marque. Iannone’s many roles include coordinating the image of all the Ferrari brand diversification projects and non-automotive activities, as well as working closely with Sybarite architects on the design of the new flagship stores.”

“A trio of materials – terracotta, red high-tech glass and white brick – will dominate the store design. Each of these three materials has been expressly selected to symbolise a different pillar of Made In Italy excellence: heritage and history respectively, technology and innovation, and craftsmanship.” Rocco Iannone

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