WWD 20:20 London – “Transcendent retail lies at core of Sybarite’s design code”

Fiona Ma for WWD magazine reports on Sybarite co-founder Simon Mitchell’s speech for the WWD 20:20 London Forum:

“According to Mitchell, creating a successful transcendent retail space relies on a few core ideas: being inclusive, having a sense of self and being authentic.”

“For larger retail spaces like SKP…in Beijing and Xi’an, for which Sybarite was awarded the Queen’s Award for Enterprise for Innovation and Export, the firm said it’s driving experience through consistent design coding that caters to every touch point in the customer journey.”

Read the full article on WWD’s website HERE.