Simon co-founded Sybarite with Torquil McIntosh in 2002, their steely focus has always been retail: architecture, interior design and retail strategy. Organically, this has led to hospitality and lifestyle projects that synchronise with the hybrid retail experience. Simon has a deeply collaborative working style and remains instrumental in fostering the culture of Sybarite, where work-life balance remains at the core.

Simon has conceived and delivered a multitude of global projects of varying scales from monobrands, malls, department stores through to master planning. Amongst those: retail, mixed-use and experiential design concepts for benchmark brands, retail and real estate operators. Past and longstanding clients include LVMH, Marni, Ferrari, S.T. Dupont, Harrods, SKP & SKP-S.

Simon maintains a close relationship with all of Sybarite’s clients and our best-in-class collaborators, particularly in China and the Middle East, and is actively working with CR Land, Swire, HZM Capital, DFS Group, PIF, Emaar Properties, Al Khozama Investment, Buro Happold, Arup, Field Operations and Meinhardt Group.

  • Nationality
  • Education
    • 1989-1995
      Greenwich University, London
  • Experience
    • 2002+
      Sybarite (UK)
    • 1995-2002
      Future Systems (UK)