Al Khozama

Sybarite’s Brand Study for Al Khozama Real Estate Investment Group presents the creation of a unique brand marque for each hotel, yet together they present one masterful iconographic narrative: a family of fluidity of natural forms – be it the petal shapes of the lavender and anemone flower, the leaf, and the oval shape derived from the almond trees.

Each colour association is an intrinsic part of the brand personality – creating differentiation and naturally evoking an emotional response.

Together all the brands represent a respectful, rhythmic, balanced and progressive unity.

Seen together, the three brands (and the two spa brands) have a complementary mood. There is a considerate hierarchy and a progressive vision, evolving through a balanced rhythm. They derive from the original which is the Al Faisaliah Tower – the essential origin of the journey.

The essence of each hotel concept is derived from a blended reference to the flower, the land, the architecture, the Arabic motif. Together the hotel studies are a defined and unified vision with a mission to redefine, create and curate unparalleled experiences that embody excellence. The aim of this study is to pursue bravery, to innovate and to ultimately exceed expectation.

The derived vision is a feeling of graciousness coupled with warmth, empathy and enrichment.