GIA Equation

GIA Equation, established in 1986, has been a pioneering force in independent lighting design within the UK, building a portfolio that spans both domestic and international projects. Over the past three decades, the studio has undergone significant growth, evolving into a global leader in the industry. To reflect this transformation, GIA Equation partnered with Sybarite to create a fresh, modern identity that embodies their progress and forward-thinking approach.

The new branding is a blend of modernity, youthfulness, and timelessness, reinforcing GIA Equation’s presence across all channels and platforms. At the heart of this rebrand is a sleek new logo featuring a monogram of the letter “Q,” subtly inspired by the light bulb— an elegant nod to their core focus on lighting design. This versatile symbol enhances GIA Equation’s identity, making it adaptable for apps, social media, and other digital touchpoints, ensuring the brand remains relevant and recognizable in a rapidly evolving marketplace.