Alberta Ferretti

Sybarite designed more than 50+ global flagship stores for Alberta Ferretti. The new retail concept was developed as a language of lightness and transparency in line with Alberta’s inimitable feminine signature of delicacy, intricacy and understated glamour.

Sybarite created a bespoke and innovative way to display her collection by developing a system of magnetic sculpted full-bust hangers that allowed for the volume, cut and graceful silhouette of the gowns to be brought to life as well as providing infinite flexibility and interchangeability for continual newness and ease in visual merchandising. Floating shelves were designed in the same vein, as magnetic, thus able to be freely and seamlessly placed, devoid of any fixings. Freestanding sculpted busts were used to bring dimension and focus to the central circulation points of the stores. Store design differs according to location but always maintains the core concept.

The palette was a disciplined choice of ethereal, sensual and airy materials: gloss fibreglass, lacquer, polished plaster, Perspex, backlit carved glass, Barrisol, and a skilful manipulation of light to set the mood and allow the clothes to be the focus.